6 Things You Must Create to Market Your Book

6 Things You Must Create to Market Your Book from Black Swan Publishing:

You’ve written and published your book. Now comes the fun part, marketing it.

Writers are good at writing a book, but frankly, not so good at marketing it. In the publishing industry authors generally do not write their own marketing copy. Writing marketing copy is much different than writing a book, and it requires different writing skills. We suggest you hire a professional copywriter to do that. [ At Black Swan Publishing we can do that for you if you do not know a good copywriter.}

Here are the 6 things a copywriter can help you with.

The goal of marketing copy is to sell the book. Because authors are emotionally invested in their books, it can be difficult for them to objectively write copy that will successfully market their books. Copywriters bring professional experience in crafting strategic marketing copy to attract readers.


  1. A Tagline that serves as a quick, one-line marketing pitch for your target audience.
  1. A BISAC Category (Book Industry Standards and Communications category) based on your book’s genre that is used by the book-selling industry to identify and group your book by its subject matter.
  2. Five Keywords based on your book’s genre and themes that help improve discoverability on Amazon.com.
  3. A Book Description that displays on your book’s Amazon.com detail page and highlights your book’s major marketable themes.
  4. Back Cover Text that grabs readers’ attention and sets your book apart from others in the market.
  5. An Author Biography that shares your background and establishes your credibility as an author.


If we can help you publish your book, or anything else in that area please, drop me an email. Love to meet you at Starbucks, share a coffee and learn about your book idea.

Steven Monahan,

CEO Black Swan Publishing, Atlanta Georgia


6 Things You Must Create to Market Your Book


Books on Dogs

Books on Dogs

Rescue Renew Rehome

Amazon Books Reviews on RESCUE RENEW REHOME

Saving Pets from Shelters and the ways they enrich our lives... This plan will work! Loved this book! Very true!  I am giving copies to everyone I know! Everyone needs a copy in their home! I can’t speak high enough of this book!  


This book is great for those who want to help and get the … This book is great for those who want to help and get the word out about opening and supporting no-kill shelters. If we raise awareness, then we can start changing the world to make it a better place for us and our animals!!! 


This is a wonderful book about rescuing animals from shelters… There is a wonderful chapter by Leecy Madison, women’s author, about her work at the Pentagon after 9/11 with her DSR therapy dog, Shiva It’s about saving animals from shelters and the wonderful work pets do for us to enrich our lives.

On Sale today Amazon Books.

Rescue Renew Rehome

Published by Black Swan Publishing, Atlanta Ga.

Book Publishers in Atlanta Georgia

book publishers atlanta georgiaLooking for Book publishers in Atlanta Georgia?

You are then at the right place. We are  BLACK SWAN PUBLISHING, ATLANTA, GA., the book publishing arm of Black Swan Global Media,where  we take the concept of bespoke self-publishing to the highest level.

Hi, I’m Steven Monahan –  CEO Black Swan Global Media.

Prior to becoming an entrepreneur, I was a corporate executive with three of the largest global fortune 500 firms. I left the corporate rat race years ago and became a self-reliant entrepreneur; author of 5 books and founder of Black Swan Global Media, Atlanta, Georgia.

At Black Swan Global Media, in Atlanta, GA. we help people become purveyors of Ideas, purveyors of Knowledge. We help people become self-reliant. How? We help people become published authors; experts in their field. With authority as an author they then chart their own security and future. Their future is in their control. Writers and other creatives will not only survive this Tsunami of change blowing across society; they will thrive in it.


Black Swan Publishing is a Bespoke publishing boutique. What is Bespoke?

Bespoke: Something commissioned to a particular specification. Custom designed or altered to the clients particular, tastes, or usage.

Black Swan – You write the book… we do the rest

At BLACK SWAN PUBLISHING we take the concept of “BESPOKE” self-publishing to the highest level. Writers and authors can now order bespoke designed, self-published books to their tastes from the comfort of their own homes.

Publishing and marketing fiction and nonfiction books. For already published authors, or authors who want to self-publish their first book.

We personally handle the creative and technical process from beginning to end, including book layout, custom cover design, inside layout and structure, editing, publishing, marketing and national and global distribution of your book to Amazon Books, Barnes & Nobel, Kindle and other book retailers in the USA, UK, Europe and India. 

Some of Black Swan’s Published Books

VengeanceVENGEANCE is an intriguing Southern mystery-family, secrets, lies, and, of course, murder. Juicy reading.” Cathy Maxwell, NYT bestselling author “loved it. Humorous, intense, the ending was a great surprise. Tremendous talent.

LINK:  https://www.amazon.com/Vengeance-Leecy-Madison/dp/1508784582/ref=sr_1_1?s=books&ie=UTF8&qid=1472776239&sr=1-1&keywords=leecy+madison

THE ART OF DANCE THE ART OF LIFEThe Art of Dance – The Art of Life – is a beautiful and thoughtful book. Quick read.  Read some of the most inspiring quotes ever written on the art of the dance.  It answers the age old questions. Is there a purpose to your life? If so, what is it? And most important, how do you find it?

The Art of Dance is the Art of living a joyful life. It is the courage of letting go of life as society teaches us and instead flowing with the music, the energy and the Zen of life. Dance is the performing art of life. To dance is to reach for a word that doesn’t exist, “To sing the heart song of a thousand generations, To feel the meaning of a moment in time” – Beth Jones

LINK:  https://www.amazon.com/Art-Dance-Life/dp/1523320397/ref=asap_bc?ie=UTF8

RESCUE RENEW REHOMERescue Renew Rehome – How to Rescue, Renew and Rehome America’s 8 million homeless animals. Includes the Green Pets America 20-point program for creating no-kill communities. Great review. Written by Steven Monahan based on his 12 years in no kill death row rescue in Atlanta, Georgia.

LINK: https://www.amazon.com/Rescue-Renew-Rehome-Practical-Adopting/dp/1500200689/ref=asap_bc?ie=UTF8

how to think outside the boxHow to Think Outside the Box – They tell us to get ahead is this fast changing world we need to learn to change our thinking – to think outside the box as it were. That’s all well and good but “THEY” just never say how. This fast read book teaches you how in record time to learn to Think Outside the Box, society keeps trying to push us into.

LINK: https://www.amazon.com/How-Think-Outside-Box-Why/dp/1481116622/ref=asap_bc?ie=UTF8

constitution of the united states of america

Constitution of the United States. This short special edition print book contains the actual Constitution of the United States, plus the Declaration of Independence in full. Large print. Beautiful multi-color vibrant America Eagle Cover. Read the two most important documents in America. Know your rights. Don’t let politicians and Hillary Clinton or Donald Trump tell you what to think. Read these two short documents and be an informed and educated citizen.

Link: https://www.amazon.com/Constitution-United-States-America-Independence/dp/1517180163/ref=asap_bc?ie=UTF8

seSelf-Reliance. The original and best ever self-help book for those who have independent minds and want to remain free and self-reliant in a world that is politically correct and trying to make you just like them. Read this classic essay written by Ralph Waldo Emerson.

LINK: https://www.amazon.com/Self-Reliance-Think-Grow-Master/dp/151722795X/ref=asap_bc?ie=UTF8

Want More Information? Email Steven Monahan, CEO at: