6 Things You Must Create to Market Your Book

6 Things You Must Create to Market Your Book from Black Swan Publishing:

You’ve written and published your book. Now comes the fun part, marketing it.

Writers are good at writing a book, but frankly, not so good at marketing it. In the publishing industry authors generally do not write their own marketing copy. Writing marketing copy is much different than writing a book, and it requires different writing skills. We suggest you hire a professional copywriter to do that. [ At Black Swan Publishing we can do that for you if you do not know a good copywriter.}

Here are the 6 things a copywriter can help you with.

The goal of marketing copy is to sell the book. Because authors are emotionally invested in their books, it can be difficult for them to objectively write copy that will successfully market their books. Copywriters bring professional experience in crafting strategic marketing copy to attract readers.


  1. A Tagline that serves as a quick, one-line marketing pitch for your target audience.
  1. A BISAC Category (Book Industry Standards and Communications category) based on your book’s genre that is used by the book-selling industry to identify and group your book by its subject matter.
  2. Five Keywords based on your book’s genre and themes that help improve discoverability on Amazon.com.
  3. A Book Description that displays on your book’s Amazon.com detail page and highlights your book’s major marketable themes.
  4. Back Cover Text that grabs readers’ attention and sets your book apart from others in the market.
  5. An Author Biography that shares your background and establishes your credibility as an author.


If we can help you publish your book, or anything else in that area please, drop me an email. Love to meet you at Starbucks, share a coffee and learn about your book idea.

Steven Monahan,

CEO Black Swan Publishing, Atlanta Georgia


6 Things You Must Create to Market Your Book


Book Publishers in Atlanta Georgia

book publishers atlanta georgiaLooking for Book publishers in Atlanta Georgia?

You are then at the right place. We are  BLACK SWAN PUBLISHING, ATLANTA, GA., the book publishing arm of Black Swan Global Media,where  we take the concept of bespoke self-publishing to the highest level.

Hi, I’m Steven Monahan –  CEO Black Swan Global Media.

Prior to becoming an entrepreneur, I was a corporate executive with three of the largest global fortune 500 firms. I left the corporate rat race years ago and became a self-reliant entrepreneur; author of 5 books and founder of Black Swan Global Media, Atlanta, Georgia.

At Black Swan Global Media, in Atlanta, GA. we help people become purveyors of Ideas, purveyors of Knowledge. We help people become self-reliant. How? We help people become published authors; experts in their field. With authority as an author they then chart their own security and future. Their future is in their control. Writers and other creatives will not only survive this Tsunami of change blowing across society; they will thrive in it.


Black Swan Publishing is a Bespoke publishing boutique. What is Bespoke?

Bespoke: Something commissioned to a particular specification. Custom designed or altered to the clients particular, tastes, or usage.

Black Swan – You write the book… we do the rest

At BLACK SWAN PUBLISHING we take the concept of “BESPOKE” self-publishing to the highest level. Writers and authors can now order bespoke designed, self-published books to their tastes from the comfort of their own homes.

Publishing and marketing fiction and nonfiction books. For already published authors, or authors who want to self-publish their first book.

We personally handle the creative and technical process from beginning to end, including book layout, custom cover design, inside layout and structure, editing, publishing, marketing and national and global distribution of your book to Amazon Books, Barnes & Nobel, Kindle and other book retailers in the USA, UK, Europe and India. 

Some of Black Swan’s Published Books

VengeanceVENGEANCE is an intriguing Southern mystery-family, secrets, lies, and, of course, murder. Juicy reading.” Cathy Maxwell, NYT bestselling author “loved it. Humorous, intense, the ending was a great surprise. Tremendous talent.

LINK:  https://www.amazon.com/Vengeance-Leecy-Madison/dp/1508784582/ref=sr_1_1?s=books&ie=UTF8&qid=1472776239&sr=1-1&keywords=leecy+madison

THE ART OF DANCE THE ART OF LIFEThe Art of Dance – The Art of Life – is a beautiful and thoughtful book. Quick read.  Read some of the most inspiring quotes ever written on the art of the dance.  It answers the age old questions. Is there a purpose to your life? If so, what is it? And most important, how do you find it?

The Art of Dance is the Art of living a joyful life. It is the courage of letting go of life as society teaches us and instead flowing with the music, the energy and the Zen of life. Dance is the performing art of life. To dance is to reach for a word that doesn’t exist, “To sing the heart song of a thousand generations, To feel the meaning of a moment in time” – Beth Jones

LINK:  https://www.amazon.com/Art-Dance-Life/dp/1523320397/ref=asap_bc?ie=UTF8

RESCUE RENEW REHOMERescue Renew Rehome – How to Rescue, Renew and Rehome America’s 8 million homeless animals. Includes the Green Pets America 20-point program for creating no-kill communities. Great review. Written by Steven Monahan based on his 12 years in no kill death row rescue in Atlanta, Georgia.

LINK: https://www.amazon.com/Rescue-Renew-Rehome-Practical-Adopting/dp/1500200689/ref=asap_bc?ie=UTF8

how to think outside the boxHow to Think Outside the Box – They tell us to get ahead is this fast changing world we need to learn to change our thinking – to think outside the box as it were. That’s all well and good but “THEY” just never say how. This fast read book teaches you how in record time to learn to Think Outside the Box, society keeps trying to push us into.

LINK: https://www.amazon.com/How-Think-Outside-Box-Why/dp/1481116622/ref=asap_bc?ie=UTF8

constitution of the united states of america

Constitution of the United States. This short special edition print book contains the actual Constitution of the United States, plus the Declaration of Independence in full. Large print. Beautiful multi-color vibrant America Eagle Cover. Read the two most important documents in America. Know your rights. Don’t let politicians and Hillary Clinton or Donald Trump tell you what to think. Read these two short documents and be an informed and educated citizen.

Link: https://www.amazon.com/Constitution-United-States-America-Independence/dp/1517180163/ref=asap_bc?ie=UTF8

seSelf-Reliance. The original and best ever self-help book for those who have independent minds and want to remain free and self-reliant in a world that is politically correct and trying to make you just like them. Read this classic essay written by Ralph Waldo Emerson.

LINK: https://www.amazon.com/Self-Reliance-Think-Grow-Master/dp/151722795X/ref=asap_bc?ie=UTF8

Want More Information? Email Steven Monahan, CEO at: 





Spoiler alert! Cell phones, like the one sitting on my desk next to me, and next to you right now as well, FRY our brains.

OK, I know you’ve heard that before, and so have I. Well, we all ignore it, right, and why? because we’re not ever parting with our phones. Well I did just part with my new 5 days old, Samsung Note7, but only because they took it away from me, via the big recall. But, I got a plain Note 7 immediately, so now I’m good again. Well I am good phone wise, but not sure about my fried brain.

Don’t stop reading this right yet as I will give you some tips on how to at least diminish the causes from EMF and RFR’s, caused by your butt buddy, your cell phone.

So, for today just read a bit further because I’ll give you some pointers on how to at least reduce the coming of cancer, dead brains, heart disease, dead genes and all other fun diseases from the RFR, Radio Frequency Radiation of your mobile phone.

I’ve been doing extensive research for my next health and wellness book, tentative title, the Ancestor Diet. I downloaded 5 books to my Kindle [ so glad I got their Unlimited Plan], this past week alone, they are the latest books on DNA, Epigenetics, Paleo Diets, History of Agriculture and other fun reads, for my research.

I’ve been knee-deep in understanding the connections and breakthroughs in Epigenetics, as it relates to what to eat, and what to avoid to live healthier, smarter and longer.

Last night in researching Epigenetics I came across some things I felt important to you to know, and so I wrote today’s blog talk. It’s on Cell phones, laptops, radiation and its effects on our DNA, Genes and wellness.Well, what I learned about cell phones and our health is really quite eye-opening.

So here it is. Radio Frequency [RFR], and Electromagnetic Fields [EMF’s] screw with our bodies health, in a big way. Cell phones use this connecting energy. This powerful energy can however, causes insidious damage to our DNA, and our mental and physical health.

In a large sample study for New York State it found that EMF’s from high-voltage power lines harmed our brain neurohormes. Other studies, since then have demonstrated EMF being linked, not in a good way, to headaches, Alzheimer’s, sexual dysfunction, heart disease, high blood pressure and an increase in white blood cells.

RFR is powerful, and scientist testing it found, even a single exposure to RFR damaged rat brains. OK, I know we all dismiss rat brain studies. I do anyway. We are skeptical, and just tired of hearing about them. So, let’s move onto findings on us humans.

Are you tired a lot? Do you blame it on work, or studies? Do you know that frequencies from your cell phone can be causing your tiredness?

In one University test on cell phones, students who used their cell phone over 2 hours per day, suffered from sleep disturbances. Sleep disturbance, doesn’t sound so bad, but bad sleep is a bigger health, physical and mental issue than you may think. The release of cortisol, because of the sleep stress can lead to weight gain, slow thinking, mood swings, and general dumbness.

And, worse than being perpetually tired and dumb: sleep issues, caused by your amazing cell phone, have been linked to increased cancer, brain damage, Alzheimer’s, DNA changes etc.

I won’t go on any more about the health issues from our beloved cell phones and computers. We’re not going to stop using them anyway. They make life better in so many ways. So, let’s close with what you can do to at least minimize the risk of being sick, tired, dumb, brain-dead, or even real dead, dead.

Here are some things I learned to minimize the health damaging exposure to mobile frequency radiation and electromagnetic fields, powering our connected world.


  • Use a headset with your cell phone vs. putting your phone to your ear all the time.
  • Use your hands free
  • Don’t keep your cell phone in bed or nightstand at night.I will start doing this one tonight, but it ain’t gonaaa be easy.
  • Do Earthing : What’s “earthing”? Earthing is a fast-growing movement based upon the discovery that connecting to the Earth’s natural energy is foundational for vibrant health. Watch our video. Disconnected from the Earth we feel . barefoot on the grass. It’s a grounding to the earth. It is said to slow metabolism as well, reduce obesity and cancer, ALS and other diseases. Google it, try it out. It can’t hurt. Go barefoot in the park. Hey, when I was a hippie, for a fantastic summer, I did it:}
  • Smart Grids. Don’t let your Utility company connect one to your house. They use it to monitor your usage. It wireless frequency is not proven safe. There have been rising health complaints in communities that participate in this “smart” technology.
  • Unplug appliances or cordless units when not using them.
  • Turn off your cell phone, laptop or desktop when not using them.
  • Ground your house. Make sure your house is grounded.
  • Chargers for your phones and computers are not grounded. So plug-in when using if possible.
  • Microwave Ovens. Stand back a distance when using your microwave oven.
  • Bed Outlets. Avoid putting electric outlets right behind your headboard.

So in recap: our cell phones, computers, smart TV’s and all the modern technology we us is absolutely life enhancing. However, like anything in life there is an upside and a downside. We can’t put the genie back in the bottle. So let’s increase the up, and minimize the down side negative effects. There can be serious DNA, Genes and daily health negatives from our technology. Use it, but practice smart use.


Steve is a writer and published author, in Atlanta Georgia. You can follow his blog at StevenMonahan.com






5 Ways to Sleep Your Way to Success

5 ways to sleep your way to success



Do these 5 things in bed, every night before going to sleep.

  1. Read for 15 to 30 minutes. Not work reading but a book that will take you away from work. A good fiction or non-fiction.
  2. List 3 things you did during the day that helped you be a better person and a successful person.
  3. List 3 things you will do tomorrow to be a better person or more successful person in your work.
  4. List 3 people you will help tomorrow.
  5. List 3 reasons you are blessed and fortunate.

If you do these 5 simple things each and every night in bed you will program your mind and become the Genius you already are, but may not quite believe as yet.

Wondering Your Purpose in Life… Surprising Answer

Wondering what your purpose is in Life?

Check out – the Art of Dance – the Art of life.

You will get a surprising answer.

the art of dance


Career Change. Going Nowhere Fast?

Ever considered a Career Change? Are you working hard but going nowhere fast. Have you changed jobs or careers a number of times, as none of them inspired you?

Do you know there is something better for you than just a “JOB”?

Well you are not alone. Too many bright and hard working people like you are searching for a rewarding career. A career, not a job.

A  career that lets them use all their skills and intelligence. A career where you make a lot of income and still lead a balanced life of work, happiness, family and health. Let me as you a question. Have you ever thought of becoming a writer, or published author or blogger?

Hi, I’m Steven Monahan an author mentor, writer, blogger and publisher. We teach you how to publish a book.

We Mentor you through our virtual blog exactly how to set up a website, become a blogger, writer, how to publish a book, and successfully market it through Amazon, Barnes and Nobel and other book stores in America, Europe and even India.

I was a corporate executive with three of the largest global fortune 500 firms. I left the corporate race 10 years ago and became a self-reliant entrepreneur, founded a high end executive search firm and then became an author of 5 books, founder of Black Swan Publishing and a Master Mind Group leader. Oh and did I mention 10 years ago I was given 3 months to live. I obviously survived and I write about it in my book, Awakening the Mysterious Feminine

In addition to being and author and running a publishing business  I am also an animal welfare advocate, and founder of Green Pets America Charities, that advocates for animal shelter reform. I write about that unique reform plan in my book Rescue Renew Rehome.

I have learned quite a lot the past 10 years as an entrepreneur, blogger, published author, book publisher and self-reliance business coach.  It doesn’t take a rocket scientist to realize that  this world has changed rapidly just in the past decade alone.  Jobs are harder to come by and careers are shifting rapidly as well. It’s becoming critically important that people take charge of their own careers and lives. The best way is to be an entrepreneur and run your own business.  

I created this blog to help people publish a book and move beyond that and start a career in blogging, and book publishing. It’s ironic that I used to help get people into corporate America and now I help them escape and start a new career as a writer and author.

We want to virtual mentor you and hopefully inspire you to step into this new world with boldness and become self-reliant and create your own businesses. I almost died with my flame for life still in me. I now work to help people become bloggers and authors to express their unique gifts and purpose for being here. Blogging and publishing your own books helps you do that and share it all with the world. A world in need of uplifting and positive energy. It seems like we are living in two different worlds today. One is full of challenges. The other is full of hope for the future. with amazing breakthroughs and discoveries occurring daily. It is an exhilarating time to be alive.

Our Learn How To Publish a Book blog teaches people how to set up a blogging, and authoring career from the comforts of home or your favorite coffee shop. We share with you exactly how to create a focused blog, a website on WordPress or Weebly, or others, do smart social media, write a non-fiction or fiction book, self-publish it on Amazon and Create Space, market it… and everything in between. So if you would like an author mentor you on creating a successful publishing career and learn how to publish a book and blog then simply follow our blogs each week at StevenMonahan.com.

Carpe diem, Steven