Book Covers. Why Covers Sell Books


There is the old saying that you can’t judge a book by the cover. I have learned however as an author and Indie publisher,  publishing my books and books of others; in book sales that saying is wrong, dead wrong.


Picture this, you are browsing for books in a store; the first thing you are drawn to when casually browsing for a new book to read it’s the cover you first notice. Our eyes are first attracted to the colors and design of the books cover. The second thing your eye lands on is the title.


Now I know if you are looking for a specific title, that someone recommended you read, the opposite occurs, but in casual book browsing your eyes go for cover first…  title second, contents last.


Now a good cover does not guarantee a well written book. As a writer I wish it did sometimes. But the reality is a good cover, at least gets you to pick it up, and read the back jacket and inside a bit.


Take a look at these two covers for one of my own books, Awakening the Mysterious Feminine. The target audience for this book is women. It was written to inspire women to become self-reliant and talks about the power of the Feminine mind.

Book Covers            Book Covers


Which of the two would you first be attracted to. If you are like most, it would be the one with the attractive woman on the front.


We created the first cover as we were trying to capture the energy force of the feminine. And the book title comes from a verse in the Chinese book of life called the Tao Te Ching. So we went with a Chinese influence cover. Feminine is not something concrete we can see .Feminine mind is more of a feeling, an energy, and a state of mind. So the first cover we used went with a mystery look. And focused on a Chinese look as well. Problem is it did not sell well.


So I redesigned the cover, and went directly for the literal look…a picture of a feminine woman.


Guess what? sales took off with the new cover. As I said and have learned first-hand Covers sell books. People said things like I picked it up as I liked the color of her sweater. Or her face attracted me to look at it closer. I know, go figure? I get it however as we live more in a visual world, more than a thought world today and therefore visual sells. Fortunately I am a left brain…words, and a right brain…visual person. So I can adapt to both to create a book not only with thoughtful words but with a visual look people like as well.


Another reason besides in store sales for good book cover design is book sales on line. Most books today are sold on line, and most on line sales of books are through Amazon. Or books on line from Kindle books, which by the way Amazon owns.


Picture yourself on your computer or better yet iPhone or Droid and on Amazon looking at books. The picture is very small. When I design a book cover I always keep that fact in mind. I design covers to be immediately easy to read and to be simple, not ornate and fancy.


Too fancy is not seen well on a small phone or note book screen.


A big image, plus crisp large font and white or bold colors is easier and stands out with a “Pop” more than fancy and busy.

[share-quote author=”StevenMonahan” via=”theSteveMonahan”] Book Covers. Good Design Sells Books [/share-quote]

So there you have it. Be very deliberate in designing your books covers. It will make a difference in people being visually attracted to it. And we can’t sell books unless people at least look at the cover. Well designed book covers will increase your book sales.

If you want to see a few more of our book covers view our author page on Amazon books.

Blogging and Book Publishing Career How to Start

Hi, I’m Steven Monahan –  CEO Black Swan Marketing: Business start-up & growth expert. Author, Publisher, Non-profit LeaderSteveMonahan 200x250

I was a corporate executive with three of the largest global fortune 500 firms.

I left the corporate race 10 years ago and became a self-reliant entrepreneur, an author of 5 books, founder of Black Swan Marketing & Publishing Company and a Master Mind Group leader.

Oh, and did I mention 10 years ago I was given 3 months to live. I obviously survived and I write about it in my book, Awakening the Mysterious Feminine.

On the personal side I am also an animal welfare advocate, and founder of Green Pets America Charities, that advocates for animal shelter reform. I write about that unique reform plan in my book Rescue Renew Rehome.

I have learned quite a lot the past 10 years as an entrepreneur, blogger, published author, publisher and self-reliance coach.  The world has changed rapidly in the past 10 years. It is becoming more important that people take charge of their careers and lives. Jobs are harder to come by. At the same time amazing breakthroughs and discoveries are occurring. It is an exhilarating time to be alive.

I created this blog to help people step into this new world with boldness and become self-reliant and create their own businesses. I almost died with my flame for life still in me. I now work to help people become bloggers and authors to express their unique gifts and purpose for being here. Blogging and publishing your own books helps you do that and share it all with the world. A world in need of uplifting and positive energy.

Our blog teaches people how to start a grow your business in various ways including blogging and publishing your own book. We teach how to create a blog, and business website on WordPress. We teach tactical marketing and how  do smart social media, write a non-fiction  book, self-publish, or publish it for you on Amazon nationally and globally. We will also help you market it… and everything in between. Now if that sounds like something you are interested in, follow our blogs each week at

Carpe diem,

Steven – CEO Black Swan Marketing: Business start-up & growth expert. Author, Publisher, Non-profit Leader